For my first co-op, I worked on the Marshalls E-commerce design team. One of our main weekly tasks was to design emails based on briefs from the marketing team. The design process included combing through our photography, selecting the image that best fit the request, and balancing the copy given to us by the copywriters in an engaging layout.
With each design, it was important to adhere to brand guidelines and our seasonal look and feel, which changed several times during my seven months there.
Emails
Content Blocks