While working on the Marshalls E-commerce design team, I took control of the organic social media posts. I created in-feed posts and Instagram stories, and developed a strong formula for the Instagram stories.
I also kept tabs on what other competitors were doing, and presented ideas to the Social Media managers on the Marketing team. Some of these ideas were implemented during my time at Marshalls, such as changing our profile story highlight icons.
Click the Instagram icon below to see the current Marshalls feed. I was responsible for posts from February 2021 - July 2021.
Highlight Icons
Holiday Graphics
Memorial Day (5.31.21)
Passover (3.27.2021)
Asian Pacific American Heritage Month (5.1.2021)
Pride Month (6.1.21)
Ramadan (4.12.2021)
In-Feed Posts
Stories
Mother's Day Gifting Story
Summer Cross Category Story
(Top monthly performer with reach of 76.9K people, compared to monthly average of 41.8K)
Option 1 for a story introducing our utilization of the "View Shop" feature
Option 2 for a story introducing our utilization of the "View Shop" feature
(this was the version that was chosen and posted)
Paid Social Posts (Ads)