As a graphic designer on the Marshalls Retail team, I work on a wide array of projects. This includes seasonal sign packages, which get printed and sent out to all of our over 1,300 stores.
With all of the jobs I work on, I collaborate with the copywriters on our creative team to problem solve and make sure Marshalls' visual identity stays consistent across all assets. I also partner with our brand, store design, and production teams to ensure we are designing the best experience for our customers.
Easter Sign Package 2025
For the Easter 2025 package, I developed the color palette and came up with a unique die-cut, scalloped edge to make the signage stand out in store while still being aligned with the Marshalls visual brand guidelines.
Easter Sign Package 2024
For the 2024 Easter sign package, I developed the color palette and design elements. I kept the design simple, since our stores are visually busy with lots of merchandise.
Mother's Day 2024
I designed the Mother's Day sign package to be easily differentiated from the Easter sign package that same year. I developed the color palette and design elements to help the signage catch customers' attention in store.