As a graphic designer on the Marshalls Retail team, I work on a wide array of projects. This includes seasonal sign packages, which get printed and sent out to all of our over 1,300 stores.
With all of the jobs I work on, I collaborate with the copywriters on our creative team to problem solve and make sure Marshalls' visual identity stays consistent across all assets. I also partner with our brand, store design, and production teams to ensure we are designing the best experience for our customers.
Back to School Sign Package 2025
For our 2025 Back to School Package, I concepted our signage and then helped create the set and moodboard for its corresponding photoshoot. These images were then used in both printed, in-store signage and in digital assets such as emails and website banners. Our rack level signage featured a macro shot that highlighted the quality of our merchandise, while our window poster featured a shot of two kids in on-trend fashion.
Easter Sign Package 2025
For the Easter 2025 package, I developed the color palette and came up with a unique die-cut, scalloped edge to make the signage stand out in store while still being aligned with the Marshalls visual brand guidelines.
Easter Sign Package 2024
For the 2024 Easter sign package, I developed the color palette and design elements. I kept the design simple, since our stores are visually busy with lots of merchandise.
Mother's Day 2024
I designed the Mother's Day sign package to be easily differentiated from the Easter sign package that same year. I developed the color palette and design elements to help the signage catch customers' attention in store.