As a graphic designer on the Marshalls Retail team, I work on a wide array of projects. In addition to seasonal sign packages, I also develop location-specific permanent signage, which is needed when a store location is getting a remodel and has special design needs, such as window vinyls, impact walls, and display rooms.
With all of the jobs I work on, I collaborate with the copywriters on our creative team to problem solve and make sure Marshalls' visual identity stays consistent across all assets. I also partner with our brand, store design, and production teams to ensure we are designing the best experience for our customers.
Spring 2025 Grand Opening Campaign Template
We create a package twice a year that is used when new stores are opened across the country. This package consists of window posters for the store location, OOH (Out-of-Home) signage (billboards, bus wraps, etc), a trio of emails, and social media ads. My copy partner and I were responsible for creating all of the elements of the Spring 2025 package.
Window Posters
OOH (Out-of-Home)
Emails
Social Media Ads
Downtown Crossing Boston, MA Store Design
"Before" photos
"After" photos: coming soon!
Hamden, CT Store Design
"After" photos
